Turn any internet lead into a personalized vehicle video in 5 seconds

The real problem

Salespeople already know video works.
The problem is getting them to actually send it.

Walking outside, finding the car, recording a walkaround, waiting on the upload and getting a link back might happen for the first lead of the day.

It doesn't happen for the 27th.

So the follow-up goes out as another generic text. The customer ghosts. The deal dies in the follow-up — not because video doesn't work, but because the work never got done.

LotReel removes the work. Stock number in. Personalized video out.

The short answer

What actually converts more internet leads into sales?

Speed and personalization — applied to every lead, not just the first few of the day. Internet leads go cold because the follow-up is a generic text that looks like every other dealer's. A personalized video of the specific vehicle, from the specific salesperson, is much harder to ignore. The reason dealers don't get that lift is not that video fails — it's that filming, editing and uploading never survives a busy day. LotReel removes that work: the rep types a stock number, gets a personalized video in about five seconds, and is told the moment the customer watches it.

Why this beats sending more generic follow-ups Same rep · same CRM · no filming · no editing · no customer app — the personalized follow-up goes to the 27th lead as reliably as the 1st

How it works

Three steps — and your rep only does one of them.

Inventory is handled once, centrally. After that, sending a personalized video is typing a stock number and pasting a link.

We build your video inventory

Your walkarounds get attached to every vehicle. Unfilmed units are covered automatically from their listing photos, so your team isn't waiting on a camera crew to start.

Set up once · we do it

Your salesperson types a stock number

That's the whole job. LotReel assembles their saved intro, the vehicle, and their close into one personalized video and hands back a link.

~5 seconds · your rep

Send it. Know when they watch.

Paste the link into your CRM, SMS, email, Messenger or WhatsApp. LotReel tells the rep the moment the customer opens it — and how much of it they watched.

Automatic · LotReel

What happens behind the scenes

Inventory syncs from your website automatically — no DMS export, no spreadsheet.
Your inventory manager films walkarounds on the LotReel phone app; uploads are live within minutes.
Any unit without a walkaround gets a video generated from its listing photos.
Each rep records their intro and close once; every future video reuses them.
Every share link is clean and public — the customer taps it and it plays. No app, no login.
Opens and watch percentage are tracked per video, per rep, per store.

What the customer sees

A text from a person, not a portal.

No download. No login. No "click here to view your personalized experience." They tap a thumbnail with your salesperson's face on it and the video plays.

Arrives in the thread they're already using
Opens instantly on any phone, no app required
Shows a real person from your store, by name
The actual vehicle they asked about — not a stock photo
Ends with your rep's close and how to reach them

Messages · Kramer Autoplex

I'm interested in the 2026 Charger Scat Pack you have listed.

30 seconds later

Hey Sarah — Steven here at Kramer Autoplex. I made you a quick video of that Charger you asked about.

The video thumbnail the customer receives in the text message

LotReel · notifications

🔥 Sarah opened your video

18 seconds ago · 2026 Charger Scat Pack

91% watched

CALL NOW

Example of the alert your rep receives

What your salesperson sees next

Stop guessing which lead is warm.

This may be the part that actually changes your follow-up. A rep who knows a customer just watched 91% of a walkaround is making a completely different phone call than a rep working down a list.

Alerted the moment the customer opens it
Exact watch percentage, not just "delivered"
Customers who watch past 75% get flagged as hot leads
Price-drop alerts highlighted for vehicles they already sent

Why it actually gets used

Personalized video without the old workflow.

We're not trying to convince you video works — you know it does. We're solving the reason your team stops doing it by the third lead.

Doing it the old way	With LotReel
Walk outside to the lot	Stay at the desk
Find the right vehicle	Search the stock number
Record the walkaround	Vehicle is already filmed
Record an introduction	Intro is already saved
Edit and upload it	Automatic
Create and send a link	One click
No idea if they watched	Instant watch alert
10–15 minutes	~5 seconds

For managers

See who is actually working their leads.

Every video sent, opened and watched — tracked by rep and by team. Not whether they said they followed up. Whether the customer watched.

Did the rep send the video?
Did the customer open it, and how much did they watch?
Who on the team is actually using the system?
Inventory syncs itself; videos build themselves
Company-scoped data isolation, multi-store support

Rep	Sent	Opened	Avg watch
Amber	38	76%	71%
Steven	34	72%	68%
John	9	44%	39%

Example of the team view — your numbers, your reps.

Where it came from

Built inside a real dealership.

LotReel wasn't designed in a generic SaaS office. It was built at a working store, around the way a sales floor actually operates — and it runs there every day.

470vehicle videos in the library right now

180filmed walkarounds by the inventory manager

290auto-generated from listing photos

Inventory syncs on its own and new units are picked up and built without anyone asking.

What LotReel is

Three things, done properly.

⚡

Personalized video in 5 seconds

Rep intro, the actual vehicle, and their close — assembled automatically from a stock number and handed back as a link.

🚗

Complete video coverage of the lot

Filmed walkarounds where you have them, auto-generated video everywhere else, so there's never a unit your rep can't send.

🔔

Know exactly when customers watch

Open alerts with real watch percentage, so your team calls while the customer is still looking at the truck.

And everything your team needs around it Chrome extension · payment estimator · price-drop alerts · price hider · inventory manager phone app · team analytics · multi-store management

Get started

See it running on your own inventory.

Give us 10 minutes and we'll show you LotReel using your vehicles — not a canned slide deck. Most dealerships are up and running the same day.

10 minutes. The rep flow and the manager view, end to end.
Your vehicles. We load your inventory so you're looking at your own units.
Same-day setup. No integration project, no IT ticket, no CRM change.
Prefer email? Reach us directly at [email protected].

Questions dealers ask

Straight answers.

What is the best way for a car dealership to convert internet leads into sales?

Respond fast, and make the response personal to the customer and the actual vehicle. Internet leads go cold because the follow-up is a generic text that looks like every other dealer's. A personalized video of the specific car, sent by the specific salesperson, is far harder to ignore — but only if it actually gets sent. LotReel removes the filming, editing and uploading so a rep produces one by typing a stock number, in about five seconds.

Why don't salespeople send videos to their leads?

Not because video doesn't work — they already know it does. It's the workload. Walking outside, finding the car, recording a walkaround, waiting on the upload and getting a link back might happen for the first lead of the day. It doesn't happen for the 27th. So the follow-up goes out as another generic text and the deal dies in the follow-up.

How long does it take to make a personalized vehicle video with LotReel?

About five seconds. The salesperson types a stock number and LotReel assembles their saved intro, the vehicle footage and their close into one personalized video, then hands back a share link. No filming, no editing, no waiting on an upload.

Do we have to change our CRM to use LotReel?

No. LotReel works alongside your existing CRM. The rep pastes the share link into whatever they already use — CRM, SMS, email, Messenger or WhatsApp. There is no app for the customer to install, and setup is same-day.

What about vehicles we haven't filmed yet?

They're covered automatically. Filmed walkarounds are attached where you have them, and any unit without one gets a video generated from its listing photos — so there is never a vehicle a rep can't send a video for, and your team isn't waiting on a camera crew to start.

How do we know if the customer actually watched the video?

LotReel alerts the salesperson the moment the customer opens it, and reports how much of it they watched. That tells the rep which lead is warm right now, so they can call while the customer is still looking at the vehicle instead of guessing who to chase.

How does a dealership get started with LotReel?

Inventory syncs automatically from your website — no DMS export and no spreadsheet. Your inventory manager films walkarounds in the LotReel phone app and uploads go live within minutes, while each rep records their intro and close once for reuse. Setup is same-day.

Salespeople already know video works.The problem is getting them to actually send it.