Every video sent, every video opened, every video watched — tracked end to end, by salesperson and by store. Lead follow-up stops being something you take people's word for.
Follow-up is the part of the sales process managers have the least real information about. A rep says they reached out. The lead went cold anyway. There is usually no way to tell whether the follow-up was weak, badly timed, or never happened — so coaching turns into guesswork and the same conversation repeats every month.
Because LotReel sits in the middle of the follow-up itself, the record is a by-product of the work rather than something anyone has to log. Nobody fills in a report, and nobody has to be trusted to.
Each video tracked through its whole life — who sent it, when, whether the customer opened it, and what percentage they watched.
One dashboard covering the whole floor, and every rooftop if you run more than one. Activity is broken out by salesperson and by team.
Volume sent is easy to game. Watch rates are not — they show whose follow-up customers actually engage with.
Knowing a customer opened a video is useful. Knowing they watched most of it is actionable. A customer who watched eighty percent of a walkaround has effectively told you they are still considering that vehicle — and they have told you right now, not three days from now when the rep gets around to a check-in call.
That is the coaching conversation this makes possible. Not "make more calls," but "this customer watched the whole walkaround an hour ago and nobody has called them." One is nagging. The other is specific.
LotReel monitors inventory prices and alerts a rep when a vehicle drops — flagging it when that is a vehicle they already sent to a customer. A lead the store paid to acquire, that went quiet weeks ago, becomes a text with a real reason behind it instead of another "just checking in."
We will build a real video from a vehicle on your lot and send you the link. No install, nothing to sign.
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